Workshop day 2
早上第一部份即是把前一天的資料做 最後整 理,在十點開始報告,時間因素各組有十分鐘報告
第一組
大膽才會贏
gift to strengthen relationship
1.how to confess?
2.giver/receiver
3.Your experience..
首先將實驗前測內容與在會的人分享,之後將實際測試的部份進以說明..並且說了一些 調查中的 趣 事,
What we think about contextmapping is
1.A good way to improve the interest of the interviews.
2. Good for approaching the interviewees.
3.To inspire the interviewees thinking deeply
4.To provide many aspects of interviewing people
P.J asked, what did you learn from this method, and what didn’t learn? What’s the surprise reaction from users? Did you find anything new between with the interviewee?
Group 2.
The most touched GIFT for your girlfriend.
Researchers:6
Users: 2 boys, 2 girls..
Show Mind map..anailize the relationship with the person and narrow down the relationship.
Why, when, where, what’s the purpose..
Toolkit
Put all questions on the toolkit and let the person to answer on it.
USERS
Use icon to represent themselves.
Couple: unspoken consensus
Nerdy:
-No time for hang out, want to have a travel as the gift
-take toolkit seriously.
Finding about the Topic
.Hand-made stuff
.Memorable gift (Souvenir)
Taking time is sweeter and touching
Some plan before sending gift (dinner)
Bad gift: 3C products, nothing
sSurpise
.B. practical/ G:hand made
LEARNING ABOUT THE METHOD:
User like stickers
The meaning of picture differs from people
Workbook inspires user to think
Couples might save more words than interviewed alone.
GROUP 3.
Father’day gift.
Mind map and explain the reason to choose the topic.
Our Targets..
And introduce the pre viewer.
The workbook shows the past and current and future, and show people the workbook.
Then introduce the tookit.
A kid used his way to draw the timeline and the kid use bicycle as a timeline and ride the bike.
We found:
Culture means a lot
-personality
-Taboo
-Formality
Fathers wont’ tell what they really think about, what they areally want and need
.It’s hard to choose a present because we can’t
.It seems that giving a present has became a normal condition.
.There’s a gap between acceptor and giver
We found somthing special.
.each of our participant use the picture with portrait.
.most people prefer to use both text and image to express their emotion and feeling
.some people prefer special way to express,(i.e. tear off the one that is not possible). Bicycle also represent “Time”
. The time line for a kid is hard to realize that she try to tell her story in her own way.
Beyond our finding is the filial piety..
We learned..
How to realize their real need.
How to open their heart.
Not only the way for a research, but also a strategy to help them to think about this issue.
Toolkit can be various in format and representation . it can also be a stimulus for the user in terms of brain storming.
Different people with different favorite of presentation, text or image.
P.J: what was the biggest surprise you are finding?
p.J: You are saying people love using people figure?
GROUP 4.
How to prepare a gift to your female friend?
Toolkit
Introduce the toolkit what they have.
Finding:
Motivation
Strength of the friendship
.Quality of the gift
Meaning
Expected emotion
Special to close friend
Commons to commons
LEARNINGS:
Contexmapping:
The style of representation
Materials& Translations
Hint or limitation?
Interviews:
Packaging is so essential
Choose my favorite ot my friend, or her favorite to her.
Efforts on atmosphere create, hand-made, willing, but not only on price.
P.J: What was your finding and most surprising one.You got very rich stories, give a example.
GROUP5.
WHY WE CHOOSE STRANGERS:
It’s more challenges and how to touch their heart.
Unexplored market.
Challenge.
It’s difficult to give a gift.
Why, who, where, how..
Key words..
OUR QUESTIONS
What kind of the strangers do you want ot know?
How to give a gift to strangers?
Who attended the interviews?
What kid of the strangers do you want to know?
How to give a gift to strangers?
Beautiful Smile..is important as a stranger.
Something creative..is important as a gift.
P.J what is the surprising thing you learned from the users?
GROUP6.
My most impressive experience of giving gift.
Toolkit
USERS. Those impressive stories from users about those experience of giving gifts.
OUR FINDING
1.the meanings of“gift”
.Importance, meaningful.
.Memory reserving
.Care (Giver&Receiver)
.Connect to each others
2.Preparing
.According to other’ need or habit
3.The same gola: Make him/her happy
4.Gender difference
.Frequency.
.Moments
LEARN FROM THE METHOD
1.Inspire our thinking
.Via their experience
.focus on the user’s need
Use more abstract photo related to the topic
.Prepare your questions
Time line style changing
.Discuss>ask
Free talking
P.j
WHEN YOU APPROCH USER THAT’S HOW YOU GET. Not end up with your own ideas. The stories from user is interested.
午休
Contextmapping Experience Design.
此部份為P.J提 供實際應 用在後半部設計的案例..
以理論為基礎用於設計案例中
Helma提供了南韓的案例
Joint research project
KAIST & TU Delft
Goal: Adapt contexmapping for south Korean culture..East vs. West
Research Question
How to make contextmapping suitable for east and west culture.
Solutions
.Build on a relationship of trust.
.Make them feel in control
Elicit discussion
.Facilitate their “nunchi”(eyes in the back)
Sensitize
.Relationship of trust
.step by step (have meeting everyday)
.Personal messages (showing your applications)
.The possibility for contacting us (gave contact information)
Relations among people
Kibun
.A word for feeling, emotion and mood in one.
Nunchi T-shirt
Conclusions
Very deep insight in the contest
Difficulty speaking English
Little techniques can help people with expressing their stories
Your experiences..
What about contexmapping in Taiwan?
.Hierarchy
.Icons or photo?
…..
CASE 2
HTACHI
Contextmapping: a flexible procedure..
Preparing..collecting user insights…share with and communicate to design team.
PREPARATION
.TIME
.Setting goals.
Exploring topic
.choosing methods
.Recruiting participants.
Shoecare case: possible goals
To generate real world consumer insights and concepts
To gain a deeper understanding of the role of footwear freshness in peoples’ everday lives.
.Make the “glamorous” and “conformist”
target groups”come alive ” for sharing the work.
COLLECTING USER INSIGHTS.
Principles:
.Expert of his/her experience
.Everybody is creative
.Small steps to access experience (start let them spend the time on their story, and let them feel the meaning for them and prepare the materials in simple way not too formal and let them create.)
Aesthetics
Ambiguity
Surprise
DESIGN PART..
Analysis
.Transcript is main data source..
group section and what they said..
.Grounded theory approach. WHAT SURPRISED YOU, You have to put emphasis on it. What it means to people.
.Subjectivity
To open your mind to see the datas.
.DIKW.. Wisdom (implementation, create and think and create new design), knowledge(category), information(paraphrase), Data(quote)..
collect datas, put on ten cards, and let them select which surprises them most and category it.
Analysis: Leisure..
Analysis: conclusions and tips
.keep main aim clear..
.immerse in data (transcripts and use space)
.connect (on emotional level too) understanding the feelings and like own feelings
.categorize: select quotes and create themes
.accept subjectivity
.Triangulation by at least three researchers so know you are in right direction.
……
COMMUNICATION..
.Inspiration ..engagement ..empathy
Inspiration .. Leading to innovative product ideas
Engagement ..fitting in organization over time..
Empathy.. DEEP understanding of user.
Communication: empathy
Stepping into the user’s shoes
Communication: inspiration
To support the design team in enhancing empathy with users
. to provide designers with inspiration for new product ideas
.To support the team to engage with the project..
.
Discovering opportunities for products..
Give details not abstract information, with collage, workbook and make it clear and let designer feel the feelings from users.
Communication: ENGAGEMENT
Fitting with company’s organization..
Rich visualizations:
Reports. Posters. Documentary, cardsets, personas, storyboards.. to surprise them too.
Let marketing dept, when they see the results and would like researchers to analize the datas…
Let them take part and bring them together on the web and let them participate with the project. And let company have interactions with users. So, letter the members of company will have more reactions.
So, put contastmapping datas with professional datas figures will be easier to connect with higher managements.
COMMUNICATIONS:
CONCLUSIONS AND TIPS
.To support empathy: photos, anecdotes, raw data’s
.To support inspiration: open ended visualizations
.To support engagement:
Conceptualization..
New aspects to create new product.
Useful in sketching/prototyping/role playing
.choices in opportunities
.useful in further stages of design process
choose little one and try to extend it.
To use same user for later test again is very easy to let them particape it.
Contextmapping..
.expert of his/her experience
.make and say tools
rich data..
2nd step
user are present in early stage
.research and design merge
.rich visualization
..
Social world of elderly: overall findings.
.big change of social world after life events, e.g, retirement, divorcee, illness, moving out.
.Neighborhood is important part of social world.
Full filled agendas
.desire for recognition
.satisfaction by volunteer work
FINAL
The booklet will help you more later or go to website which can be searched on google and just type contexmapping. The background, theories, projects, publishes and useful links are all on website. If you still have questions, then you can start finding answers there or contact us.
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