Sunday, February 21, 2010
Thursday, July 3, 2008
CM 經驗分享
Dear all,
大家好 我是康寧 去年(07)從台夫特DFI畢業 我的論文也是跟Contextmapping (CM)有關 對於CM的發展 我是很期待他可以在"華語市場"發揚光大 因為他是個很有潛力的方法 我們也需要仰賴他"創造性工具"的部分 而目前就是亟需東西融合-像這次辦的活動 讓這個方法適用在亞洲 也需要積極累積個案 才能逐漸推廣成功經驗
看到大家對於這個CM Workshop 都這麼認真 身為也用過這個方法的人 實在很感動 畢竟是比較新的方法 所以很期待大家的反應跟回饋
在大家正經的結果發表之後 讓我從全民大悶鍋的角度來發表一下經驗分享吧 (就是有一點嘲諷有一點自省的角度:))
對執行研究的人而言
最受矚目的WORKBOOK
在構思小冊子的時候 我覺得最常遇到的問題就是到底我想要知道的是甚麼 你會說 就是要讓使用者感同身受阿 這裡說到重點了 要如何感同身受呢 我們會以為做一些時間軸/mindmap/rating 的問題 (笑 因為我們台灣人很會抓模仿的精隨 我想大家應該都從PJ帶來的範本中 有自己的解讀) 就會獲得答案 但是請試著想想再之後的步驟 這些東西要如何來幫助我們 是要提供一個可以討論的線索 (這樣的話 之後要討論的是甚麼?) 還是為SESSION的東西做行前準備 (這樣的話 SESSION的內容是甚麼?) 可能會比較清晰
例如今天請他們做一個rating的題目 只是好玩想要知道她包包裡面哪個東西最常用 哪個東西次常用嗎 我想應該不只這樣 但是如果沒有仔細去想這個題目存在的意義 之後的延續 對研究主題的貢獻 那麼就真的就只有這樣了 你可能最後得到 三個人說鏡子最常用 但是僅止於此 後面呼之欲出的豐富的"CONTEXT"沒有問到 這樣就可惜了
在第一天的演講中約略有提到 東方人比較注重事物間的關連 西方人比較注重線性的邏輯 用在我身上我覺得還滿有道理的 常常自己的思緒跳跳跳 很快就跳到別的圈圈 但是橫向的不是縱向的 而我覺得CM是個橫縱向都要顧到的方法
對參與受測的人而言
你們是專家!
這是一個CM的精隨 使用者是他們自己的經驗的專家 我們向專家學習 發覺他們的需求 然而外國人一向是比較直接的 當他們跟別人說你是專家時 是多麼自然而順理成章 你知道 我們一被說是專家 第一個反應可能是 不不不 然後躲到身旁的人身後 說 他才是 你問他吧
我們怕丟臉 不直接 我們需要漸進式的和諧 (白話就是 跟這人混久了 交情套夠了 就可以給人家戴高帽子了) 時時要顧及參與者的心情 也是研究員要注意的 相信大家在一開始的自己當受測者的體驗有很多感觸
例如我之前就很傻的跟別人說 "你們是專家..." 其實是有一點奇怪的 並不是質疑專家這件事 只是我覺得這應該要很有技巧的被表達出來 (可能是教授他們提到的信任...) 在我們的這個文化中 以我們的方式呈現 達到一樣甚至更好的效果 這才是東西交流的目的阿
在此拋磚引玉 感謝大家收看 也期待來自您的想法喔
大家好 我是康寧 去年(07)從台夫特DFI畢業 我的論文也是跟Contextmapping (CM)有關 對於CM的發展 我是很期待他可以在"華語市場"發揚光大 因為他是個很有潛力的方法 我們也需要仰賴他"創造性工具"的部分 而目前就是亟需東西融合-像這次辦的活動 讓這個方法適用在亞洲 也需要積極累積個案 才能逐漸推廣成功經驗
看到大家對於這個CM Workshop 都這麼認真 身為也用過這個方法的人 實在很感動 畢竟是比較新的方法 所以很期待大家的反應跟回饋
在大家正經的結果發表之後 讓我從全民大悶鍋的角度來發表一下經驗分享吧 (就是有一點嘲諷有一點自省的角度:))
對執行研究的人而言
最受矚目的WORKBOOK
在構思小冊子的時候 我覺得最常遇到的問題就是到底我想要知道的是甚麼 你會說 就是要讓使用者感同身受阿 這裡說到重點了 要如何感同身受呢 我們會以為做一些時間軸/mindmap/rating 的問題 (笑 因為我們台灣人很會抓模仿的精隨 我想大家應該都從PJ帶來的範本中 有自己的解讀) 就會獲得答案 但是請試著想想再之後的步驟 這些東西要如何來幫助我們 是要提供一個可以討論的線索 (這樣的話 之後要討論的是甚麼?) 還是為SESSION的東西做行前準備 (這樣的話 SESSION的內容是甚麼?) 可能會比較清晰
例如今天請他們做一個rating的題目 只是好玩想要知道她包包裡面哪個東西最常用 哪個東西次常用嗎 我想應該不只這樣 但是如果沒有仔細去想這個題目存在的意義 之後的延續 對研究主題的貢獻 那麼就真的就只有這樣了 你可能最後得到 三個人說鏡子最常用 但是僅止於此 後面呼之欲出的豐富的"CONTEXT"沒有問到 這樣就可惜了
在第一天的演講中約略有提到 東方人比較注重事物間的關連 西方人比較注重線性的邏輯 用在我身上我覺得還滿有道理的 常常自己的思緒跳跳跳 很快就跳到別的圈圈 但是橫向的不是縱向的 而我覺得CM是個橫縱向都要顧到的方法
對參與受測的人而言
你們是專家!
這是一個CM的精隨 使用者是他們自己的經驗的專家 我們向專家學習 發覺他們的需求 然而外國人一向是比較直接的 當他們跟別人說你是專家時 是多麼自然而順理成章 你知道 我們一被說是專家 第一個反應可能是 不不不 然後躲到身旁的人身後 說 他才是 你問他吧
我們怕丟臉 不直接 我們需要漸進式的和諧 (白話就是 跟這人混久了 交情套夠了 就可以給人家戴高帽子了) 時時要顧及參與者的心情 也是研究員要注意的 相信大家在一開始的自己當受測者的體驗有很多感觸
例如我之前就很傻的跟別人說 "你們是專家..." 其實是有一點奇怪的 並不是質疑專家這件事 只是我覺得這應該要很有技巧的被表達出來 (可能是教授他們提到的信任...) 在我們的這個文化中 以我們的方式呈現 達到一樣甚至更好的效果 這才是東西交流的目的阿
在此拋磚引玉 感謝大家收看 也期待來自您的想法喔
Wednesday, July 2, 2008
Sunday, June 29, 2008
Saturday, June 28, 2008
[TEAM02]Contextmapping workshop (day2)
這次的workshop除了學到這個方法的知識外，對於送ㄧ個感動的禮物有了另外的看法，原來女生這麼喜歡男生動手做的禮物。另外這個方法透過用貼紙的方式陳述故事，強化了受測者的表達能力，懹我們很快速的深入訪談。先前我們曾經做個壹次類似的觀察研究，事先讓觀察者自行觀察並紀錄，希望他透過相機尋找她生活中他關注的事物，但此方式對於受測者是ㄧ件相當麻煩且繁瑣的事情，必須ㄧ邊拍照並且一邊紀錄，而用貼紙的方式確實在執行的容易度上有明顯的提升，旦先前關鍵字的收集與圖片的整理便的相當重要，因為如果受測者找不到圖片或適當的文字可以黏貼可能就會放棄表達。如上所述，使用者觀察的研究需要有相當創意的方式，方法還可以繼續改變，以後希望還可以接觸到更有趣的方式進行使用者觀察。
第二天，聆聽各組對於昨天進行這項方法的作業過程與結論，雖然主題同為禮物，但是各有巧妙之不同，發現了不一樣的問題和趣味。運用圖像、文字、貼紙的方式做記錄，讓受測者有創意的表達方式，發現使用者的故事，進而從事設計活動，對於這樣活潑的研究方式，覺得很有趣，老師也相當親切與深度，很開心能參加這次活動，希望未來還能接觸到更多有創意的議題。
I appreciate very much for this contextmapping workshop. Professor Stappers was quite humorous and we have learned new knowledge and techniques about understanding people's real needs. And it helps me a lot with my researches in human computer interaction field.
[TEAM02]workshop day2
經過workshop第一天的訪談，我們先做整理與討論，一大早在openLAB做報告的準備工作。
臨時動議決定要從昨天獲得的結論，製作手工禮物送給美麗的Helma和Frakje。
報告我們的發現~Findings about the Topic：
•Hand-made stuff
•Memorable gift (Souvenir)
•Taking time is sweeter and touching
•Some plan before sending gift (ex: dinner, hand out)
•Bad gift: 3C products, slippers*, nothing
•Need a story of gift
•Surprise
•B: practical / G: hand-made
Learning about method：
•User like stickers
•The meaning of picture differ from people
•Workbook inspire user to think
•Couples might save more words than interviewed alone.
報告完畢~送上我們的結論~手工小卡片為禮物。
解說手工小卡片
大合照為此次workshop畫下完美句點。
Friday, June 27, 2008
Workshop day 2 紀錄
Workshop day 2
早上第一部份即是把前一天的資料做 最後整 理,在十點開始報告,時間因素各組有十分鐘報告
第一組
大膽才會贏
gift to strengthen relationship
1.how to confess?
2.giver/receiver
3.Your experience..
首先將實驗前測內容與在會的人分享,之後將實際測試的部份進以說明..並且說了一些 調查中的 趣 事,
What we think about contextmapping is
1.A good way to improve the interest of the interviews.
2. Good for approaching the interviewees.
3.To inspire the interviewees thinking deeply
4.To provide many aspects of interviewing people
P.J asked, what did you learn from this method, and what didn’t learn? What’s the surprise reaction from users? Did you find anything new between with the interviewee?
Group 2.
The most touched GIFT for your girlfriend.
Researchers:6
Users: 2 boys, 2 girls..
Show Mind map..anailize the relationship with the person and narrow down the relationship.
Why, when, where, what’s the purpose..
Toolkit
Put all questions on the toolkit and let the person to answer on it.
USERS
Use icon to represent themselves.
Couple: unspoken consensus
Nerdy:
-No time for hang out, want to have a travel as the gift
-take toolkit seriously.
Finding about the Topic
.Hand-made stuff
.Memorable gift (Souvenir)
Taking time is sweeter and touching
Some plan before sending gift (dinner)
Bad gift: 3C products, nothing
sSurpise
.B. practical/ G:hand made
LEARNING ABOUT THE METHOD:
User like stickers
The meaning of picture differs from people
Workbook inspires user to think
Couples might save more words than interviewed alone.
GROUP 3.
Father’day gift.
Mind map and explain the reason to choose the topic.
Our Targets..
And introduce the pre viewer.
The workbook shows the past and current and future, and show people the workbook.
Then introduce the tookit.
A kid used his way to draw the timeline and the kid use bicycle as a timeline and ride the bike.
We found:
Culture means a lot
-personality
-Taboo
-Formality
Fathers wont’ tell what they really think about, what they areally want and need
.It’s hard to choose a present because we can’t
.It seems that giving a present has became a normal condition.
.There’s a gap between acceptor and giver
We found somthing special.
.each of our participant use the picture with portrait.
.most people prefer to use both text and image to express their emotion and feeling
.some people prefer special way to express,(i.e. tear off the one that is not possible). Bicycle also represent “Time”
. The time line for a kid is hard to realize that she try to tell her story in her own way.
Beyond our finding is the filial piety..
We learned..
How to realize their real need.
How to open their heart.
Not only the way for a research, but also a strategy to help them to think about this issue.
Toolkit can be various in format and representation . it can also be a stimulus for the user in terms of brain storming.
Different people with different favorite of presentation, text or image.
P.J: what was the biggest surprise you are finding?
p.J: You are saying people love using people figure?
GROUP 4.
How to prepare a gift to your female friend?
Toolkit
Introduce the toolkit what they have.
Finding:
Motivation
Strength of the friendship
.Quality of the gift
Meaning
Expected emotion
Special to close friend
Commons to commons
LEARNINGS:
Contexmapping:
The style of representation
Materials& Translations
Hint or limitation?
Interviews:
Packaging is so essential
Choose my favorite ot my friend, or her favorite to her.
Efforts on atmosphere create, hand-made, willing, but not only on price.
P.J: What was your finding and most surprising one.You got very rich stories, give a example.
GROUP5.
WHY WE CHOOSE STRANGERS:
It’s more challenges and how to touch their heart.
Unexplored market.
Challenge.
It’s difficult to give a gift.
Why, who, where, how..
Key words..
OUR QUESTIONS
What kind of the strangers do you want ot know?
How to give a gift to strangers?
Who attended the interviews?
What kid of the strangers do you want to know?
How to give a gift to strangers?
Beautiful Smile..is important as a stranger.
Something creative..is important as a gift.
P.J what is the surprising thing you learned from the users?
GROUP6.
My most impressive experience of giving gift.
Toolkit
USERS. Those impressive stories from users about those experience of giving gifts.
OUR FINDING
1.the meanings of“gift”
.Importance, meaningful.
.Memory reserving
.Care (Giver&Receiver)
.Connect to each others
2.Preparing
.According to other’ need or habit
3.The same gola: Make him/her happy
4.Gender difference
.Frequency.
.Moments
LEARN FROM THE METHOD
1.Inspire our thinking
.Via their experience
.focus on the user’s need
Use more abstract photo related to the topic
.Prepare your questions
Time line style changing
.Discuss>ask
Free talking
P.j
WHEN YOU APPROCH USER THAT’S HOW YOU GET. Not end up with your own ideas. The stories from user is interested.
午休
Contextmapping Experience Design.
此部份為P.J提 供實際應 用在後半部設計的案例..
以理論為基礎用於設計案例中
Helma提供了南韓的案例
Joint research project
KAIST & TU Delft
Goal: Adapt contexmapping for south Korean culture..East vs. West
Research Question
How to make contextmapping suitable for east and west culture.
Solutions
.Build on a relationship of trust.
.Make them feel in control
Elicit discussion
.Facilitate their “nunchi”(eyes in the back)
Sensitize
.Relationship of trust
.step by step (have meeting everyday)
.Personal messages (showing your applications)
.The possibility for contacting us (gave contact information)
Relations among people
Kibun
.A word for feeling, emotion and mood in one.
Nunchi T-shirt
Conclusions
Very deep insight in the contest
Difficulty speaking English
Little techniques can help people with expressing their stories
Your experiences..
What about contexmapping in Taiwan?
.Hierarchy
.Icons or photo?
…..
CASE 2
HTACHI
Contextmapping: a flexible procedure..
Preparing..collecting user insights…share with and communicate to design team.
PREPARATION
.TIME
.Setting goals.
Exploring topic
.choosing methods
.Recruiting participants.
Shoecare case: possible goals
To generate real world consumer insights and concepts
To gain a deeper understanding of the role of footwear freshness in peoples’ everday lives.
.Make the “glamorous” and “conformist”
target groups”come alive ” for sharing the work.
COLLECTING USER INSIGHTS.
Principles:
.Expert of his/her experience
.Everybody is creative
.Small steps to access experience (start let them spend the time on their story, and let them feel the meaning for them and prepare the materials in simple way not too formal and let them create.)
Aesthetics
Ambiguity
Surprise
DESIGN PART..
Analysis
.Transcript is main data source..
group section and what they said..
.Grounded theory approach. WHAT SURPRISED YOU, You have to put emphasis on it. What it means to people.
.Subjectivity
To open your mind to see the datas.
.DIKW.. Wisdom (implementation, create and think and create new design), knowledge(category), information(paraphrase), Data(quote)..
collect datas, put on ten cards, and let them select which surprises them most and category it.
Analysis: Leisure..
Analysis: conclusions and tips
.keep main aim clear..
.immerse in data (transcripts and use space)
.connect (on emotional level too) understanding the feelings and like own feelings
.categorize: select quotes and create themes
.accept subjectivity
.Triangulation by at least three researchers so know you are in right direction.
……
COMMUNICATION..
.Inspiration ..engagement ..empathy
Inspiration .. Leading to innovative product ideas
Engagement ..fitting in organization over time..
Empathy.. DEEP understanding of user.
Communication: empathy
Stepping into the user’s shoes
Communication: inspiration
To support the design team in enhancing empathy with users
. to provide designers with inspiration for new product ideas
.To support the team to engage with the project..
.
Discovering opportunities for products..
Give details not abstract information, with collage, workbook and make it clear and let designer feel the feelings from users.
Communication: ENGAGEMENT
Fitting with company’s organization..
Rich visualizations:
Reports. Posters. Documentary, cardsets, personas, storyboards.. to surprise them too.
Let marketing dept, when they see the results and would like researchers to analize the datas…
Let them take part and bring them together on the web and let them participate with the project. And let company have interactions with users. So, letter the members of company will have more reactions.
So, put contastmapping datas with professional datas figures will be easier to connect with higher managements.
COMMUNICATIONS:
CONCLUSIONS AND TIPS
.To support empathy: photos, anecdotes, raw data’s
.To support inspiration: open ended visualizations
.To support engagement:
Conceptualization..
New aspects to create new product.
Useful in sketching/prototyping/role playing
.choices in opportunities
.useful in further stages of design process
choose little one and try to extend it.
To use same user for later test again is very easy to let them particape it.
Contextmapping..
.expert of his/her experience
.make and say tools
rich data..
2nd step
user are present in early stage
.research and design merge
.rich visualization
..
Social world of elderly: overall findings.
.big change of social world after life events, e.g, retirement, divorcee, illness, moving out.
.Neighborhood is important part of social world.
Full filled agendas
.desire for recognition
.satisfaction by volunteer work
FINAL
The booklet will help you more later or go to website which can be searched on google and just type contexmapping. The background, theories, projects, publishes and useful links are all on website. If you still have questions, then you can start finding answers there or contact us.
早上第一部份即是把前一天的資料做 最後整 理,在十點開始報告,時間因素各組有十分鐘報告
第一組
大膽才會贏
gift to strengthen relationship
1.how to confess?
2.giver/receiver
3.Your experience..
首先將實驗前測內容與在會的人分享,之後將實際測試的部份進以說明..並且說了一些 調查中的 趣 事,
What we think about contextmapping is
1.A good way to improve the interest of the interviews.
2. Good for approaching the interviewees.
3.To inspire the interviewees thinking deeply
4.To provide many aspects of interviewing people
P.J asked, what did you learn from this method, and what didn’t learn? What’s the surprise reaction from users? Did you find anything new between with the interviewee?
Group 2.
The most touched GIFT for your girlfriend.
Researchers:6
Users: 2 boys, 2 girls..
Show Mind map..anailize the relationship with the person and narrow down the relationship.
Why, when, where, what’s the purpose..
Toolkit
Put all questions on the toolkit and let the person to answer on it.
USERS
Use icon to represent themselves.
Couple: unspoken consensus
Nerdy:
-No time for hang out, want to have a travel as the gift
-take toolkit seriously.
Finding about the Topic
.Hand-made stuff
.Memorable gift (Souvenir)
Taking time is sweeter and touching
Some plan before sending gift (dinner)
Bad gift: 3C products, nothing
sSurpise
.B. practical/ G:hand made
LEARNING ABOUT THE METHOD:
User like stickers
The meaning of picture differs from people
Workbook inspires user to think
Couples might save more words than interviewed alone.
GROUP 3.
Father’day gift.
Mind map and explain the reason to choose the topic.
Our Targets..
And introduce the pre viewer.
The workbook shows the past and current and future, and show people the workbook.
Then introduce the tookit.
A kid used his way to draw the timeline and the kid use bicycle as a timeline and ride the bike.
We found:
Culture means a lot
-personality
-Taboo
-Formality
Fathers wont’ tell what they really think about, what they areally want and need
.It’s hard to choose a present because we can’t
.It seems that giving a present has became a normal condition.
.There’s a gap between acceptor and giver
We found somthing special.
.each of our participant use the picture with portrait.
.most people prefer to use both text and image to express their emotion and feeling
.some people prefer special way to express,(i.e. tear off the one that is not possible). Bicycle also represent “Time”
. The time line for a kid is hard to realize that she try to tell her story in her own way.
Beyond our finding is the filial piety..
We learned..
How to realize their real need.
How to open their heart.
Not only the way for a research, but also a strategy to help them to think about this issue.
Toolkit can be various in format and representation . it can also be a stimulus for the user in terms of brain storming.
Different people with different favorite of presentation, text or image.
P.J: what was the biggest surprise you are finding?
p.J: You are saying people love using people figure?
GROUP 4.
How to prepare a gift to your female friend?
Toolkit
Introduce the toolkit what they have.
Finding:
Motivation
Strength of the friendship
.Quality of the gift
Meaning
Expected emotion
Special to close friend
Commons to commons
LEARNINGS:
Contexmapping:
The style of representation
Materials& Translations
Hint or limitation?
Interviews:
Packaging is so essential
Choose my favorite ot my friend, or her favorite to her.
Efforts on atmosphere create, hand-made, willing, but not only on price.
P.J: What was your finding and most surprising one.You got very rich stories, give a example.
GROUP5.
WHY WE CHOOSE STRANGERS:
It’s more challenges and how to touch their heart.
Unexplored market.
Challenge.
It’s difficult to give a gift.
Why, who, where, how..
Key words..
OUR QUESTIONS
What kind of the strangers do you want ot know?
How to give a gift to strangers?
Who attended the interviews?
What kid of the strangers do you want to know?
How to give a gift to strangers?
Beautiful Smile..is important as a stranger.
Something creative..is important as a gift.
P.J what is the surprising thing you learned from the users?
GROUP6.
My most impressive experience of giving gift.
Toolkit
USERS. Those impressive stories from users about those experience of giving gifts.
OUR FINDING
1.the meanings of“gift”
.Importance, meaningful.
.Memory reserving
.Care (Giver&Receiver)
.Connect to each others
2.Preparing
.According to other’ need or habit
3.The same gola: Make him/her happy
4.Gender difference
.Frequency.
.Moments
LEARN FROM THE METHOD
1.Inspire our thinking
.Via their experience
.focus on the user’s need
Use more abstract photo related to the topic
.Prepare your questions
Time line style changing
.Discuss>ask
Free talking
P.j
WHEN YOU APPROCH USER THAT’S HOW YOU GET. Not end up with your own ideas. The stories from user is interested.
午休
Contextmapping Experience Design.
此部份為P.J提 供實際應 用在後半部設計的案例..
以理論為基礎用於設計案例中
Helma提供了南韓的案例
Joint research project
KAIST & TU Delft
Goal: Adapt contexmapping for south Korean culture..East vs. West
Research Question
How to make contextmapping suitable for east and west culture.
Solutions
.Build on a relationship of trust.
.Make them feel in control
Elicit discussion
.Facilitate their “nunchi”(eyes in the back)
Sensitize
.Relationship of trust
.step by step (have meeting everyday)
.Personal messages (showing your applications)
.The possibility for contacting us (gave contact information)
Relations among people
Kibun
.A word for feeling, emotion and mood in one.
Nunchi T-shirt
Conclusions
Very deep insight in the contest
Difficulty speaking English
Little techniques can help people with expressing their stories
Your experiences..
What about contexmapping in Taiwan?
.Hierarchy
.Icons or photo?
…..
CASE 2
HTACHI
Contextmapping: a flexible procedure..
Preparing..collecting user insights…share with and communicate to design team.
PREPARATION
.TIME
.Setting goals.
Exploring topic
.choosing methods
.Recruiting participants.
Shoecare case: possible goals
To generate real world consumer insights and concepts
To gain a deeper understanding of the role of footwear freshness in peoples’ everday lives.
.Make the “glamorous” and “conformist”
target groups”come alive ” for sharing the work.
COLLECTING USER INSIGHTS.
Principles:
.Expert of his/her experience
.Everybody is creative
.Small steps to access experience (start let them spend the time on their story, and let them feel the meaning for them and prepare the materials in simple way not too formal and let them create.)
Aesthetics
Ambiguity
Surprise
DESIGN PART..
Analysis
.Transcript is main data source..
group section and what they said..
.Grounded theory approach. WHAT SURPRISED YOU, You have to put emphasis on it. What it means to people.
.Subjectivity
To open your mind to see the datas.
.DIKW.. Wisdom (implementation, create and think and create new design), knowledge(category), information(paraphrase), Data(quote)..
collect datas, put on ten cards, and let them select which surprises them most and category it.
Analysis: Leisure..
Analysis: conclusions and tips
.keep main aim clear..
.immerse in data (transcripts and use space)
.connect (on emotional level too) understanding the feelings and like own feelings
.categorize: select quotes and create themes
.accept subjectivity
.Triangulation by at least three researchers so know you are in right direction.
……
COMMUNICATION..
.Inspiration ..engagement ..empathy
Inspiration .. Leading to innovative product ideas
Engagement ..fitting in organization over time..
Empathy.. DEEP understanding of user.
Communication: empathy
Stepping into the user’s shoes
Communication: inspiration
To support the design team in enhancing empathy with users
. to provide designers with inspiration for new product ideas
.To support the team to engage with the project..
.
Discovering opportunities for products..
Give details not abstract information, with collage, workbook and make it clear and let designer feel the feelings from users.
Communication: ENGAGEMENT
Fitting with company’s organization..
Rich visualizations:
Reports. Posters. Documentary, cardsets, personas, storyboards.. to surprise them too.
Let marketing dept, when they see the results and would like researchers to analize the datas…
Let them take part and bring them together on the web and let them participate with the project. And let company have interactions with users. So, letter the members of company will have more reactions.
So, put contastmapping datas with professional datas figures will be easier to connect with higher managements.
COMMUNICATIONS:
CONCLUSIONS AND TIPS
.To support empathy: photos, anecdotes, raw data’s
.To support inspiration: open ended visualizations
.To support engagement:
Conceptualization..
New aspects to create new product.
Useful in sketching/prototyping/role playing
.choices in opportunities
.useful in further stages of design process
choose little one and try to extend it.
To use same user for later test again is very easy to let them particape it.
Contextmapping..
.expert of his/her experience
.make and say tools
rich data..
2nd step
user are present in early stage
.research and design merge
.rich visualization
..
Social world of elderly: overall findings.
.big change of social world after life events, e.g, retirement, divorcee, illness, moving out.
.Neighborhood is important part of social world.
Full filled agendas
.desire for recognition
.satisfaction by volunteer work
FINAL
The booklet will help you more later or go to website which can be searched on google and just type contexmapping. The background, theories, projects, publishes and useful links are all on website. If you still have questions, then you can start finding answers there or contact us.
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